The West AustralianGift of organs from the boy with smiling eyesThe West AustralianDorine Prince looked at the world through constantly smiling, enthusiastic eyes and his distraught parents hope the gift of organ donation will give someone else the sam…
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Facebook Boosts Organ Donation Registration, Study Finds
Huffington Post In May 2012, Facebook gave users an option to share their status as an organ donor on the social media site, and also provided access to links where people could get officially registered online with their state’s department of motor vehicles. And … |
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Study: Facebook’s organ donor status increases number of registered donors …
Deseret News CEO Mark Zuckerberg explained in a statement that millions around the world are waiting for a life-saving heart, kidney or liver transplant, and medical experts believe that “broader awareness about organ donation could go a long way toward solving … |
The American Conservative |
Health: Study Shows Facebook Initiative To Boost Organ Donation Registration …
KYW Newsradio But Facebook is trying to change that by creating a way for users to share their organ donor status. The just-released study shows that on May 1, 2012 — the day the initiative began — there was a 21-fold increase in donor registrations. “We are all … Organ donation policies in IdahoLocalNews8.com Organ scarcity’s the real transplant dilemmaTheNewsTribune.com Custom-Made Organs to be Grown in Lab ‘Within 10 Years’IBTimes.co.uk |
Haaretz |
For some, it matters who’s donating an organ, blood
U of M News Service Recipients prefer to get an organ or DNA transplant or blood transfusion from a donor whose personality or behavior matches theirs, said Meredith Meyer, the study’s lead author and a research fellow in psychology. People think that people’s behaviors … Health Ministry pushing for major changes to organ donation and surrogacy lawsHaaretz Bahrain to launch organ donation databaseTrade Arabia |
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Brazil Takes Top Prize in Promo and Activation Category
AdAge.com (blog) Called the “Immortal Fans” organ–donor card, Brazilians were told that their hearts could keep beating for their team — even after their death, or in the body of a rival team supporter. Cards could be downloaded via an app or received in the mail. The … |
Soccer Club Recife, Ogilvy Brazil Win Big at Cannes for Organ Donation Spotbrandchannel.comBrazilian soccer fans are some of the most dedicated in the world, but an ad campaign from Ogilvy Mather let them know there was one more thing they could do if …
Dutch Funeral-Insurance Company Dela Snares Top Media Lion at CannesAdAge.com(Ogilvy Brazil won the promo and activation Grand Prix with an organ-donor campaign for a soccer team, and Ogilvy France and IBM took the top outdoor prize). What it is: Drawi…
Business StandardIndia nails press and poster Gold LionsBusiness StandardThe campaign introduced an organ donor scheme at the football club and, as a direct result, organ donation in Brazil rose 54 per cent in a year; waiting lists for heart and cornea…
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Facebook gives big boost to organ donor registration
New York Daily News “Certainly the jump we saw right after the initiative was unlike anything we’ve ever seen with previous efforts to mobilize public interest in organ donation,” Cameron told the Daily News, citing lackluster DMV efforts and campaigns that fall on deaf ears. |