06Mar/13

'Prevent death' message more effective than 'save life' in blood donation … – EurekAlert (press release)

‘Prevent death’ message more effective than ‘save life’ in blood donation
EurekAlert (press release)
‘Prevent death’ message more effective than ‘save life’ in blood donation campaigns. ‘Prevent loss’ message better than ‘provide benefits’ to increase volunteerism. Subtle changes in messaging can have a profound impact on the effectiveness of

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06Mar/13

American Red Cross, Keebler® Keep Blood Donation Sweet – Daily Markets (press release)


WNYT

American Red Cross, Keebler® Keep Blood Donation Sweet
Daily Markets (press release)
WASHINGTON, March 6, 2013 /PRNewswire-USNewswire/ – The American Red Cross and Keebler are continuing their partnership to sweeten the deal for donors who give lifesaving blood for those in need.
American Red Cross Cross Needs Blood DonationsWBIW.com
Madison Red Cross to present ‘Dracula’ ballet tickets to lucky blood donorsExaminer.com

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