Businessandleadership.com | New blood donation awareness campaign Irish Health The Irish Blood Transfusion Service (IBTS) has joined forces with the GAA to raise awareness of the importance of donating blood. The 'It's In Your Blood' campaign aims to raise awareness of the 70,000 patients that require a blood transfusion every year. Irish Blood Transfusion Service partners with the GAA to raise awareness of ... 'It's in your blood' initiative launched to promote blood donation in GAA clubs It's In Your Blood - Irish Blood Transfusion Service and GAA partnership launch |