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Brazil Takes Top Prize in Promo and Activation Category
AdAge.com (blog) Called the “Immortal Fans” organ–donor card, Brazilians were told that their hearts could keep beating for their team — even after their death, or in the body of a rival team supporter. Cards could be downloaded via an app or received in the mail. The … |
Soccer Club Recife, Ogilvy Brazil Win Big at Cannes for Organ Donation Spot – brandchannel.com
Soccer Club Recife, Ogilvy Brazil Win Big at Cannes for Organ Donation Spotbrandchannel.comBrazilian soccer fans are some of the most dedicated in the world, but an ad campaign from Ogilvy Mather let them know there was one more thing they could do if …
Dutch Funeral-Insurance Company Dela Snares Top Media Lion at Cannes – AdAge.com
Dutch Funeral-Insurance Company Dela Snares Top Media Lion at CannesAdAge.com(Ogilvy Brazil won the promo and activation Grand Prix with an organ-donor campaign for a soccer team, and Ogilvy France and IBM took the top outdoor prize). What it is: Drawi…
India nails press and poster Gold Lions – Business Standard
Business StandardIndia nails press and poster Gold LionsBusiness StandardThe campaign introduced an organ donor scheme at the football club and, as a direct result, organ donation in Brazil rose 54 per cent in a year; waiting lists for heart and cornea…
Facebook gives big boost to organ donor registration – New York Daily News
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Facebook gives big boost to organ donor registration
New York Daily News “Certainly the jump we saw right after the initiative was unlike anything we’ve ever seen with previous efforts to mobilize public interest in organ donation,” Cameron told the Daily News, citing lackluster DMV efforts and campaigns that fall on deaf ears. |
Foods to the rescue – Times of India
Times of IndiaFoods to the rescueTimes of IndiaCarrots contain potassium and vitamin A, and studies show that they reduce the risk of lung, breast and colon cancer. Vitamin A protects your skin from sun damage and reduces the occurrence of diabetes as …
Still breathing the devil's dust – Eyre Peninsula Tribune
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Still breathing the devil’s dust
Eyre Peninsula Tribune Two years ago, when she was 45, Jane Krsevan finally discovered the reason for her stabbing back pains and the excess fluid in her lungs. After a frustrating decade of worsening health and conflicting medical opinions, Krsevan’s ninth doctor started … |
Diabetics Have Elevated Risk for Death After Lung Transplant – Medscape
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Diabetics Have Elevated Risk for Death After Lung Transplant
Medscape Results indicated that whether type 2 diabetes was diagnosed before lung transplantation or afterward, the patients’ survival after surgery was similar — and they died significantly earlier than those without the disease. Among patients with type 2 … |
Facebook Organ Donor Initiative Sets Record Rates For New Donors – RedOrbit
Facebook Organ Donor Initiative Sets Record Rates For New DonorsRedOrbitA new study by the Johns Hopkins University School of Medicine found that when users were allowed to broadcast their organ donor status, new donor registration increased 21-fold. T…
'The largest Tea Party protest since 2010 is tomorrow' – Daily Caller
Daily Caller |
‘The largest Tea Party protest since 2010 is tomorrow’
Daily Caller Conservative activists are planning to storm Capitol Hill on Wednesday for what they are predicting will be “the largest Tea Party protest since 2010.” The protest — drawing tea partiers like TV host Glenn Beck and Kentucky Sen. Rand Paul — is in … |