06Mar/13

'Prevent death' message more effective than 'save life' in blood donation … – EurekAlert (press release)

‘Prevent death’ message more effective than ‘save life’ in blood donation
EurekAlert (press release)
‘Prevent death’ message more effective than ‘save life’ in blood donation campaigns. ‘Prevent loss’ message better than ‘provide benefits’ to increase volunteerism. Subtle changes in messaging can have a profound impact on the effectiveness of

and more »

06Mar/13

Study Identifies Risk Factor for Heart Failure Among Kidney Dialysis Patients – Newswise (press release)

Study Identifies Risk Factor for Heart Failure Among Kidney Dialysis Patients
Newswise (press release)
Although dialysis therapy coupled with medication has improved the life expectancy for people with kidney failure, for unknown reasons, patients’ risk of sudden heart failure and death remains 10 to 20 times greater than average. Now, a study led by

and more »