06Mar/13

'Prevent death' message more effective than 'save life' in blood donation … – EurekAlert (press release)

‘Prevent death’ message more effective than ‘save life’ in blood donation
EurekAlert (press release)
‘Prevent death’ message more effective than ‘save life’ in blood donation campaigns. ‘Prevent loss’ message better than ‘provide benefits’ to increase volunteerism. Subtle changes in messaging can have a profound impact on the effectiveness of

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